CAMPAIGN | diogoornaghi

I FIND MYSELF IN THE MOVEMENT

Track&Field

360º campaign with a film to launch the concept created “I find myself in the movement”, inviting the consumer to move at different points of contact. Activations at the point of sale with special projects for shop windows, mannequins, tags. Manifesto for endomarketing encouraging the sales team. Digital campaign with high impact pieces.

CONCEITO

STORE

MINIDOC

TF-KV-10

TF-KV-8

TF-KV-9

TF-KV-10

1/5

CARING FOR PEOPLE IS TRUST THE FUTURE

Mapfre

Internal marketing campaign to connect employees with the brand's purpose. The employees and their children, nephews, cousins were invited to participate in the campaign, sending videos, drawings and ideas with the theme of “1000 ideas to trust in the future”. Each story and content was available in a hub with access by all contributors and all this content was used to connect all contributors with real and sincere experiences of children, generating great engagement.

Protea

Brief: The month of October, among so many beautiful initiatives, needed more than a campaign, but the creation of an impact action.

Insight: Making a direct link between public giving and patient improvement.

Idea: Joining the forces of leading OOH media companies, we created a campaign that interacts with donations, helping those in need. With each donation, the patient improves, reaching a cure when the amount of donations reaches the average goal of spending on a treatment.

THE WAY OF THE CURE

Oreo&Lacta

Lacta and Oreo launch new SKU's together and want to connect with the young audience. With a strategy focused on Tik Tok, the Lacoreo challenge is launched with the participation of creators to create dance and music. Blue is launched as a filter for the public to do Duets, Tik Tok page to vote for the best dance, discount coupons and a year of chocolate for the winner. A brand action with the creators launching several physical and digital werables that became prizes for the followers.

LACOREO

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WARNER MEDIA GIGA

Warner Media

Brief: communicate to the market that Warnermedia Giga is much bigger than pay TV.

Insight: Warnermedia is Giga because it has all media, for all audiences, in one place.

Idea: We created a campaign as multimedia as Warnermedia that was divided into phases to present data from the brand's main clusters: entertainment, sports and Kids & Family. Introducing the giant communication potential for advertisers.

PROMO
BATMAN OREO

Oreo

A promo to play. With simple participation, by website or whatsapp. Released along with the Batman movie where the villain is the Riddler, to win the instant prizes you have to unravel the riddles, hundreds of riddles generated thousands of participations.

Alexa

And to generate awareness for the promotion a game on Alexa that each riddle solved told a piece of a story until capturing the Riddler. A little fun to practice the riddles and win prizes.

THE FLAVOUR
OF BEING TOGETHER

Burguesa

In a competitive beverage market, Conti with its Bourgeois beer needed to position itself. With a 360 Bourgeois campaign, it invites you to enjoy the taste of being together. A world without people living together would be very strange and Bourgeois wants to be that social link through a humorous cover that invites the consumer to reflect.

bur 3

bur 1

bur 2

bur 3

1/3

THERE
WE GO

Oracle

Oracle There We Go Campaign. Campaign 360 inviting Oracle customers to experiment and create with the extensive portfolio. Focusing on mentoring and inbound mkt, with a specific campaign for CO levels, awareness and relationship.