AWARD
WALTER
MOREIRA SALLES
Itaú
One of Itaú's biggest annual celebrations. Development of the entire scenography that did not conflict with the architecture as well as the art direction. With a plenary that is the Sala São Paulo itself, lots of light and respect for the architecture of the place in the times and movements. With part of the event in estream, content creation connecting the face-to-face with the online.
PRIMAVERA
SOUND
SP 2022
Beefeater
Launch of the new concept made for the festival. With a scenography inspired by the concept of not being obvious and the festival concept of sustainability, Beefeater presents recycled materials bringing a reinterpretation of London icons in instagrammable environments. Several activations reinforce the concepts and invite the public to participate.
UNILEVER
APAS
Unilever
Uniliver wanted to bring the ESG concept to this year's APAS fair. A scenography made mostly with cardboard tubes was presented, revealing lightness, organic shapes and connecting with the concept of its products. Each product with its space and efforts to combat environmental impacts.
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RETOMA
SP
Invest SP
Invest SP held an event to resume the post-pandemic economy, with a road show in 5 cities, an event that had the participation of governments and entrepreneurs from each city to encourage the heating of the economy.
Havaianas
FACTORY
Havaianas launched its sandals in a package that was a can. For the launch event, I took the proposal of the event to be a playful factory of Havaianas with many activations and photo opportunity places. Campaign creation and dissemination.
LOLLA
PALOOZA
Next
First action of Next with the final audience in the real world. A fully integrated experience with the online campaign. more than 3000 people participated in the lollapalooza festival.
FORUM
REDE BR
Br
A totally immersive forum, transforming into a city with streets, signs, BR gas station, BR history and lots of content in the plenary. A place to inspire network among station owners and chart the course for the coming years.
ALL GAMES ARE
WELLCOME
TikTok
An inclusive space where all players are welcome. Open scenography with game stations, store, stream booth, stage for meet&greet and lots of led screen with transmission of everything that is going on at BGS on tik tok.
IT'S CHEWING, IT'S IN THE MOVEMENT
Trident
With the concept “It's chewing, it's moving”, Trident will activate 3 shows inviting the public to chew and dance. Vendors with LED trays and promoters with sampling take the crowd to dance at the modular stand with a gamified dance machine, all broadcast live on the brand's Instagram.
