WHAT IS YOUR PAPER?
PAPER
Three NGOs came together to generate a movement that encourages industry, product designers and end consumers to use paper packaging, with paper sourced from reforestation. The solution was a documentary in partnership with Globo play that stimulated this conversation between the sectors, with media disclosure and various activations with the final audience.
DRINK WITH WHISKY?
Diageo
Diageo needed to demystify that whiskey doesn't make a drink. Plan with action by influencers, drink kits, talormade at dose points, activations in ecommerce and at points of sale, the focus of the actions was always educational and with great appeal in recipes and images.
PLAYING BY WATER
Tang
Tang brings a promotion that helps the planet and invites consumers to play for the water. A map in Fortnite where you have to look for water generates awareness for the promo that gives thousands of awards related to the Game's universe. POS materials connect the consumer with games.
COELHO DA LACTA WHAT ZAP FOR ME
Lacta
Brief: Create an Easter campaign at a delicate time like the Pandemic.
Insight: Bringing people together through Lacta chocolates, following the brand's concept: little pieces that bring together.
Idea: We created a way to bring all the affection, through a platform to sell Lacta products. The consumer was able to buy the egg of his choice without leaving home, but that was not all: he also bought an experience to share the chocolate with his EGG-half. The platform also offered a delightful tool to make the purchase. The easter bunny himself, in the form of a bot, made the suggestion to buy the kits available according to the profile of the recipient. And it created eternal fans for the brand.
Results: sales increased by 17%, access to the Bot broke all records and the campaign had repercussions throughout the national media.
YOUR ART YOUR VOICE
Otima
Otima opened space in various parts of the city for photographers of the movement against racism to use as a blank canvas to express themselves and manifest.
YOU HAVE STAR
Estrella Galicia
360 campaign with mini docs for amplifiable content, point of sale, digital campaign, activations.
